Case Study - Employee Recognition Auctions

Company adds live auction to employee event.


Looking for a way to boost sales and employee morale? Consider what one Minnesota collectibles marketer does. Each year the company holds a month-long sales contest. Each sales rep earns points based on individual performance. The points translate into dollars they can use at a live auction held during the annual summer picnic. Auction items include snowmobiles, boats, big screen TVs, computers, fine jewelry and more.


Lawrence Auctioneering conducts the event like a regular sale, providing an auctioneer and spotters to keep the event moving. Employees and their families enjoy bidding against one another for coveted items. Every employee leaves with something. The company wins through improved sales and employee loyalty.